Santa Monica is where Route 66 ends at the Pacific Ocean
By Jim Conkle How did this sign come to be on the Santa Monica Pier and who made it happen? The story begins when Dan Rice, who was in the process of opening up the first store on the pier that was 100% Route 66 themed, saw an old photo of this sign. It was […]
By James Harris Is it the end? Or just the beginning? It’s a matter of perspective, really, but what is truly undeniable is that the Route 66 journey cannot be considered complete without the Santa Monica Pier. Much like Bogey and Bacall, peanut butter and jelly or baseball and hot dogs, the Mother Road and […]